VivaReal.com.br adds key management to expand sales and marketing efforts
Postado 07. Mar, 2012 por Brian en News
I am excited to announce 3 new key hires in Brazil. Without a doubt these new additions will help accelerate our growth.

Diogo Nogueira brings over 10+ years experience at one of VivaReal’s competitors. He will help lead the expansion of the sales team across Brazil with co-founders Brian Requarth and Diego Simon. Also, joining our sales team is Felipe Vergara. He has over 15 years experience building and operating call centers.
Paulo Schiavon, former marketing manager for home builder Tecnisa (considered by many as a leader in the online real estate marketing space in Brazil) will be joining the team to lead VivaReal’s marketing efforts. He will be recruiting a team. We will be posting some job openings shortly. This complements a hire we made last month, Mariana Ferronato, author of one of Brazil’s most widely read blogs on real estate marketing, MarketingImob.com will be focused on Industry Marketing.
VivaReal got off to a great start this year in Brazil with a record number of visitors and leads.
Last November I wrote this blog post about hiring senior executives to join VivaReal. The reason I wrote a letter to all the candidates that were applying was because after interviewing a dozen people, I was having trouble finding the right cultural fit. I wasn’t meeting people excited about building something. Most directors and managers that I spoke with already had cushy jobs in big companies. I just didn’t see the passion for building something big from something small. Fortunately, we were able to find some excellent leaders to join our team (inlclude a link to the post above).
At VivaReal we are passionate! We are passionate about building a great company, product and making VivaReal an awesome place to work. Several years ago on a rainy Sunday in Bogota, Thomas and I wrote down short sentences that summarized some core beliefs that are key parts of VivaReal’s DNA. Over the last couple months as we expanded and added new people to our already talented team, we reflected in more detail about what we believe in. After a lot of input from the team, we came up with these core principes – VivaReal Core Principles 2.0:
- Be ambitious, but stay humble
- Adapt and overcome
- Results, not excuses
- Do more with less – DIY (Do It Yourself)
- Deliver exceptional service
- Be passionate and determined
- Take risks, make mistakes and learn from them
- Respect our competitors, but beat them in every way possible
- Be obsessed with quality – move fast – constantly improve
- Keep it fun and celebrate our success!
At VivaReal, we live by these core principles.
We also came up with a clear Vision, Mission and Purpose that I would like to share.
Vision: Be the best and biggest real estate portal in our markets.
Mission:
- Create and maintain an excellent working environment for all team members.
- Provide property searchers with the best experience making it easy, fun and painless.
- Guarantee an excellent ROI for advertisers
- Deliver exceptional returns for investors and shareholders
Purpose: VivaReal touches the lives of millions of people by helping people realize the dream of finding their home.

authentic jordans
11. May, 2012
Great list! People should keep blog posts short and sweet. I have been giving out short and direct to the point posts and it’s more readable to customers than posting a too-detailed post.